Video Recording Feedback in Communication and Counselling Among Pharmacy Students. Is it Better than Verbal Feedback?

Objectives: This study was conducted to evaluate the effect of video recording feedback in comparison to verbal feedback in communication and counselling among pharmacy students in Universiti Kebangsaan Malaysia. Methods: Fourth year pharmacy students (N=45) were randomly assigned into three groups, where students received either video feedback (N=16), verbal feedback (N=16) or no feedback (control group) [N=13] after counselling session. The students’ performances of communication and counselling skills were assessed by assessors consisting academician and practising pharmacist prior and post interventions. Results: Communication skills of the students in the video and verbal groups were significantly improved compared to the control group (p<0.05). It was found that student’s counselling skills were not significantly influenced by their academic performances (cumulative grade point average) and cultural background of different races. However, gender may has significant influence on the students’ performance in general communication (p=0.014). Conclusion: Video recording feedback could potentially be used as a new teaching method in general communication and counselling among UKM pharmacy students in the future.