Social Media for Science-Science and Science-Society Connects: Assessing the Readiness in Indian Context through an Analysis of Social Media Visibility of Research Papers

The technological advancements and emergence of new kinds of communication mediums, especially social media and networks, have brought an era of unprecedented connectivity, which can be leveraged for better science communication. This paper explores social media activity around Indian research papers with the objective of evaluating if the quantum of activity is sufficient enough to indicate that social media can be an effective medium of science communication in India. In the absence of any existing survey of social media usage by scientists in India, the paper uses altmetrics as a proxy measure to capture; science communication activities around two major classes, namely, science-science connect and science-society connect. Results indicate that social media activity around Indian research papers is relatively low as compared to the developed countries and also the world average. There is a higher activity in science-science connect (Mendeley) whereas science-society connect is less pronounced (other social media and news). The paper argues that there is a need to expose Indian research community to the opportunities that social media presents and that an appropriate use can be helpful for improved science-science and science-society connects.