Perceived Uncertainty and its Connection to Purchase Intention: Mapping Research

This study aimed to evaluate the relationship between perceived uncertainty and purchase intention through bibliometric analysis. The method used was a bibliometric analysis, assessing relevant literature from the Scopus database between 2002 and 2024. Data was collected using the keywords perceived uncertainty and purchase intention, and analyzed with Biblioshiny and Vos Viewer software. This research is novel as it is the first bibliometric study conducted on this relationship. The main findings include: first, an annual growth rate of 11.57% in publications, indicating increasing academic interest, with an average of 20.13 citations per document. Second, source analysis revealed that key literature came from psychology, marketing, information systems, and economics, with journals like Frontiers in Psychology having significant influence. Third, the terms perceived uncertainty and purchase intention have been the focal points of recent research. Fourth, scholarly mapping showed a strong international collaboration network, with the US, China, and the UK playing dominant roles. Fifth, terms like consumer trust and purchase intention appeared with higher density, suggesting their central role in related research, while variables like "brand loyalty" and "perceived value" appeared with lower density. Sixth, the Uncertainty Reduction Theory dominated with 11 publications. This research offered valuable insights for academics and opens opportunities for further research on contextual factors influencing this relationship. The practical relevance of this study including businesses can use AI to manage consumer uncertainty, enhance trust, and improve purchase intentions, emphasizing uncertainty management's role in shaping behavior and driving competitive advantages.