Beyond the Narrative: Structural Mapping and Thematic Evolution in Entrepreneurial Intentions Research

Entrepreneurial Intentions (EI) research has expanded rapidly, yet its structural evolution remains underexplored. This study applies a multi-method bibliometric analysis of 2,515 Web of Science articles published between 1996 and 2023 to map the field’s intellectual landscape. Using document co-citation analysis, traditional citation metrics, and structural metrics (centrality, burstness, sigma), we identify a dense core centred on the Theory of Planned Behaviour, surrounded by emerging subfields in sustainability, gender, social entrepreneurship, and education. Findings reveal that while foundational models retain high citation strength, recent structurally influential works increasingly reflect context-rich, interdisciplinary themes. This shift signals both conceptual diversification and growing fragmentation. We highlight under-integrated but high-potential areas for future research and propose strategies to reconnect these emerging domains with EI’s foundational theories. The study offers a replicable roadmap for scholars seeking to enhance conceptual integration and practical relevance in entrepreneurship research.