Research on the Influence Mechanism of Co-innovation Intention in Intellectual Property Service of China

Using theory of planned behavior, along with an analysis of the influence of co-innovation attitude, subjective norm, perceived behavioral control and other factors on co-innovation intention, this research explores the relationships among various factors. The aim of this paper is to construct a theoretical framework for the influence mechanism of co-innovation intention in intellectual property service. Using structural equation modeling to analyze the influence mechanism of co-innovation intention in intellectual property service, the results indicate the following: cooperative belief intensity, prescriptive norm, exemplary norm and resource control ability have a positive influence on co-innovation intention; prescriptive norms, exemplary norms and organizational effectiveness have a positive influence on cooperative belief intensity; and prescriptive norms, exemplary norms and organizational effectiveness have a positive influence on the evaluation of expected results.