Big Data Analytics in Digital Knowledge Society

Data science is the 21st Century subject. But in Arthur Conan Doyle’s A Study in Scarlet published in 1887, Sherlock Holmes said that it is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts. In the book entitled “Big Data for Managers: Creating Value”, the authors Atal Malviya and Mike Malmgren presented big data concept in the context of different analytic perspectives. Actually, data without analysis and interpretation is lame. Data itself is unable to walk till the stick of analytics is held tight. The book starts with an introduction that outlines different contexts of the big data concept.